ASEAN – the Future for the Creative Workforce

To underscore theimportance of creative communications in ASEAN, an international forum on ASEANintegration, media and communications was organized by the University of thePhilippines College of Communications as early as 2016.

The planners ofthe two-day conference aimed to imbibe in the participants’ mindsets apractical understanding of the ASEAN integration and its future, a greaterawareness of the objectives, benefits and challenges of the ASEAN integration,and a commitment to develop a regional platform for sharing and pushinginformation, putting into practice ASEAN’s ONEPRODUCTION, ONE MARKET goal.

Systembrand, earlyon, recognized that the ASEAN parallels the EU in so many ways plus thepotentials and opportunities that ASEAN clearly poses.  As early as the 1980s, Systembrand – throughInvestor Relations Global – affiliated with then European CommunicationsPartnership based in Brussels. Originally a European group (with US at its core) of PR and creativefirms with representation from Belgium, France, UK, Ireland, Spain, Italy,etc., it eventually took a global stance by inviting practitioners from India,Greece, Turkey, Singapore and of course, the Philippines.

The Philippine’smember in the ECP was responsible for letting ECP go more extensively global byestablishing the IR Asia-Pacific group, this time expanding its membership toASEAN/ASIAN practitioners like those from Indonesia, HongKong, Malaysia, etc.

To date, Systembrand,through Investor Relations Global, has maintained its outward outlook throughglobal companies and its integrated mix of communications, creative and designservices – and in bringing Western countries into the ASEAN and vice-versa,gaining from working with creatives of different countries and ages.