Packaging is Branding

In conceptualizing the product and its development, branding is key to get the packaged product from the seller to the buyer.

Researching into the target market provides a market profile in the context of demographics and psychographics.  If the target market is of high volume with dense demographics and varied psychographics, then all the more should the branding be highly differentiated from competition and with graphics more stimulating to the consumer.

The graphic design tools are mainly consisting of colors, typography and its fonts, visuals from illustration to photos and content which should be synched with the product and the package’s structure. Techniques could include the use of design patterns/texture and empty spaces for minimalist layouting.